BrewDog SAD AF

82% of men say they are more likely to open up when socialising with friends and family. So mental health charity I Am Whole have partnered with BrewDog to help men do that responsibly with a new alcohol-free beer and raise awareness of Seasonal Affective Disorder (SAD). Sad AF is a 0.5% marshmallow IPA that features US hops, combining a fruity, citric twist with sweet and playful notes of marshmallow with hints of vanilla. All profits from Sad AF will go to creating one of the world’s biggest pieces of research into men’s mental health. Open up a Sad AF. Open up to someone you know.