Haacht Primus

That's why you deserve a unique pilsner. A pilsner that doesn't simply follow the taste of the day. One that isn't made sweeter or bitterer if that happens to be the popular taste. And one that never compromises on quality. A pilsner that has been brewed for generations by a local family brewery. Using the purest ingredients and the best method. A tiny bit unconventional, but always exceptionally refreshing.

Every sip releases its characteristic taste in your mouth. It lives its own life, the way it wants to, and stays true to itself.

Appearance Clear, light-blond in colour with a fine head.
Bouquet Delicate hoppy aromas
Flavour Initially slightly sweet with a touch of bitterness. Then comes the dry and thirst- slaking aftertaste.

Clear, light-blond in colour with delicate hoppy aromas. Initially slightly sweet, a touch of bitterness and a thirst quenching aftertaste – perfectly balanced beer