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Drexler, with the company since 1982 and in charge of production since 1990, characterises a Landbrauerei as ‘producing a beer that reflects the character of the local people and area, with a strong connection to the locale.’ For Hans-Peter, the people of the Niederbayern region can be summed as: being down to Earth, being hard-working, and having a love for your home. A lot to communicate through a beer, but a Helles is almost certainly the best style to portray these traits.

Domestically the beer will be known as Schneider’s Helles Landbier. Within Germany the meaning of Landbier doesn’t necessarily refer to a certain style, and in some modern literature has been miscategorised as a substyle of Kellerbier or Zoigl. Realistically Landbier is a term with blurry boundaries but essentially is a as Hans-Peter describes above, a beer characteristic of the people and ingredients of the region. Some export markets needed more clear terms, so labels in the export market will read Bayrisch Hell.

Although Schneider Weisse are the world masters of Wheat beer, they do have some history with the helles style, having made the style for a period in the early 20th century. This beer is made according to their family recipe for Schneider’s Urtyp, dating back to 1928, and was brewed up until the Eighties.

The recipe was found in the Schneider family archives, and has been developed for today’s market by Hans Peter and his team, working alongside three generations of the Schneider family; Georg Schneider V (who was brewing while the helles was still in production), current custodian Georg Schneider VI, and their 25 year old heir Georg Schneider VII.

One term that keeps coming up in our discussions with the brewery in regards to the Landbrauerei project is ‘nachhaltig’. This can be literally translated to sustainability, but in this context has a much deeper meaning encompassing a sense of endurance, and the everlasting. For Schneider’s Landbrauerei, this not only refers to making sure that the materials and environment needed to grow them can continue, but that the Schneider family legacy of exceptional quality will endure too.

Making use of the famous Bavarian water the brewery’s own well, a water profile imitated the world over by brewers seeking to make perfect lager. Barley from the extremely fertile Gäuboden region is malted to Schneider’s specification for a Helles with a nourishing breadiness. The best Bavarian hops from the Hallertau region have been selected from farms that have worked with the Schneider family for generations. Much like the beers produced by Schneider Weisse, this is a true expression of Bavarian terroir.

ABV: 4.9%

Serve @ 3°C Requires a PerfectDraft Beer Dispenser Glass & Machine not included ***Price Includes €5 deposit Less