De Ranke Bittere Vos

In the early eighties we beer lovers were concerned about the disappearance of many small and medium-sized breweries. These were the breweries that made wonderful beers.
Furthermore, it was disturbing that during this period many excellent bitter beers were being sweetened. This was done under the pretext that the consumer’s taste was sweet and that people were no longer used to bitter.

The reality was that new techniques allowed hop extracts to be used instead of hop flowers. This made production much cheaper. In addition, the industrialized beer world was increasingly convinced that beer could be sold to more people if the taste remained neutral (with some extra publicity).

These developments led us to take action ourselves to prove that quality can only be guaranteed with the best raw materials and with respect for traditional methods.

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