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taken right through to the packaging. The emerald green bottle and rondel label are a part of the premium beer heritage, but heritage isn’t a good enough reason to keep them. We’ve stripped everything back to only the essentials, as we did with the beer itself. Steinlager has a mantra, ‘keep it pure’, which upholds the fierce belief that when brewing a beer you have to stick to your principles if you want to achieve great results. You need to be single minded and not be weakened by compromise. We reached for the best and we achieved it. This belief extends to Steinlager’s view of the world – pure things must be kept pure. If you have a dream or vision, compromises will destroy it. Steinlager Pure has a smooth, easy drinking taste that is perfectly balanced, from the light New Zealand hop nose to its crisp, clean finish. Steinlager Pure is perfectly matched with seafood and a great mouth cleanser for hotter dishes. Less