It’s Beer Time is a vibrant American IPA that leans into modern, expressive aromatics through the intentional use of New Zealand hops. A clean, pale malt base allows the distinctive hop profile to dominate the senses with high intensity. Aromas of tropical fruit, crushed gooseberry, and white grape—hallmarks of Kiwi hops—leap from the glass. On the palate, a firm bitterness balances the succulent stone fruit and citrus flavors, leading to a crisp, dry finish. The 6.7% ABV provides a subtle, integrated warmth that complements the medium-light body, creating a refreshing yet impactful experience that celebrates New World hop innovation.
Appearance.Pours a pale gold to medium amber (7 SRM). Displays brilliant clarity with a persistent, medium-sized white head that leaves decorative lacing on the glass.
Aroma.High intensity hop aroma featuring prominent notes of tropical fruit, gooseberry, and lime zest. A low, clean, grainy-sweet malt presence provides a neutral backdrop. Fermentation is clean with no significant esters.
Taste.Initial impression is hop-forward with flavors of passionfruit, white grape, and citrus peel. A medium-high bitterness (approx. 50-60 IBU) provides structure against a low, grainy malt character. The finish is dry and crisp with a lingering, resinous hop aftertaste.
Mouthfeel.Medium-light body with a smooth, crisp texture. Carbonation is medium-high, providing a lively mouthfeel. A very light, smooth alcohol warmth is present but well-integrated.
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